There was a time when marketers broadly use the Fax machine for branding or direct selling. But now you wouldn’t find anyone who even thinks of using the Fax machine. Everything changes today or tomorrow, branding in B2B vs B2C businesses isn’t something different. Today the solution is simple- just go digital. Utilize the power of the web! This is the summary of modern branding practices. Both of the consumers and investors prefer branding and the percentage is really surprising- 71% and 82%! Yes, 71% of the consumers are more likely to buy a product or service from the name … Continue reading Difference of Branding and Its Core Practices in B2B vs B2C Business