If you are on the way to do salesy marketing, it won’t work. Why? Because customers of today’s world love to compare your brand with others and they also like to talk to their peers to make an informed decision.

But there are still some companies who are approaching with the salesy marketing tactics even today. They just don’t realize that it’s all about customer engagement.

In today’s post, we will be looking at the ways on how to engage with your customers more. Now, let’s dive in.

Ways of Engaging with your Customers More

Engagement with customers will help you gain more customer satisfaction. Here are a few customer engagement ideas you can follow to stay ahead of the curve.

Prioritize Your Customers

Your customer feels emotional and special when you prioritize them. The key to developing emotions with customers lies in giving prompt support.

Say, for example, if you are stuck in an internal company meeting or feel sick, you must set someone else aside as an acting person to give instant support.

Use Authentic Personal Identities

Be it your website or emails, when your customer knocks your door, you must use your authentic personal information. Remember, customers, don’t feel comfortable when they talk to a nameless and faceless person.

Understand the Pain Points of Your Customers

It’s not the features of the solution that converts, rather, you have to understand the pain points of your customers. You will have to get close to the customers, interact with them and listen to their problems patiently.

Include Author Bios in Your Blog

When we are talking about customer engagement, blogs come to the mind immediately. If you are using the google analytics, you will see that a lion’s share of your total fanbase is rambling on your blog page.

And to tell you the truth, some people will try to talk to the author to know more about your brand. This is why you need to keep the author’s bio section in place.

Make an Influencer Brand Ambassador

This is a strategy that really works. You should find an influencer in the industry you are working on to make an ambassador for your brand. You need to do it because people value the words of an influencer way more than those of yours.

Build a Community or Forum

Whatever industry you are working on, your website should contain a forum page or community page. This is pretty useful for your customers because they can create relevant discussions and get solutions from themselves. The more discussion thread is created the more customer engagement is amplified.

Fortunately, there are no chances that the online forums or community will be on the wane. They have been around for ages and will stick around in the coming days as well.

Engage with Social Networking Groups

Get the most out of social networking sites like Facebook, Twitter, LinkedIn, and others by opening groups. This is an added bonus to engage your customers with your brand.

This is an effective method because a lot of your customers are already on these social networking sites.

List Your Business to Google Map

To make your business easily discoverable on the search engine, you can add your business to google my business. When your customer searches using keywords related to your business in the search engine, your business name will appear on the google map. This way you can drive more paying customers to your business website.

Hold a Contest

Everyone loves to get free stuff. All you need to do is hold a contest within your existing customers so that they get to interact with your brand more.

For instance, you can ask your customers to share their business’s creative photos and tag your business with those photos. You can reward your customers with a free product or a one-year free subscription service to your website.

Make Your Customers a Part of Your Journey

Customer loyalty can only be achieved when you make them a part of your business journey. If your customer just launches a new product, don’t hesitate to promote them on your business’ social pages. If you do so, your customers will feel very special and they may get you more business in return.

Other examples could be if you are celebrating the anniversary of your business, you can offer your customers some discounts or invite them with coupons or provide giveaways for a certain frame of time.

Share Content or Offers Through Personalized Email

Create exclusive contents for your customers – it could be useful articles, case study or coupons that bring value to your customers. It could also be interesting infographics that entertain and educate the customers at the same time.

But whatever you create, you will have to share with your customers on a weekly basis using personalized emails.

Be Reliable and Promise Less

Whatever you are advertising, you should be truthful to your words. Never advertise something that is not included in your product. If you want to build a long-term customer relationship and take your customers to the AHA moment, then you will have to promise less.

It’s because providing some extra to your customers will cross their expectation and make them fall in love with your brand.

Make an Impressive Product Tour

Creating product tours makes your customers understand ins and outs of your product. It is a great way to showcase your products on your website and it definitely maximizes customer engagement.

Arrange Events

Another great way to engage your customers is to host an event either offline or online. You can host a webinar, local meet-up, conference etc. so that your customers never feel stranded. Not only will it help you publicize your business, but will help you engage more with your customers.

The Big Picture

Maximization of customer engagement is the combination of art and technology. That’s because you have to deploy various types of technology along with your strategies.

We have implemented these strategies and technologies in our own business to interact and engage more with our customers. Guess what? This has yielded to more customer retention rate in our business.

Finally, to make things simpler, you can use a customer management solution to automate personalized emails, give prompt support, schedule events and much more.