Nonprofit organizations are faced with massive pressure to raise revenues while keeping costs low. As a result, many decide to invest in technology, which can be quite challenging.
Despite the many challenges and insurmountable odds, people in these positions are often very passionate and are driven by a cause that seems bigger than they are.
What is a Digital Nonprofit Strategy?
The digital nonprofit strategy is the process of implementing your fundraising goals and targets using digital marketing. Overall, digital marketing is a cost-effective marketing strategy.
Unlike contemporary and traditional organizations, nonprofit marketers focus on social causes instead of their financial gains.
The implementation of digital marketing strategies will be crucial for growing nonprofit organizations.
Creating Backlinks and Influencers
You have to make sure that you have a website. Online presence is very important in this digital age. Your nonprofit must have a website that needs backlinks to improve its visibility, reach, and authority on the World Wide Web.
The use of social sharing icons for this purpose can be very helpful.
Make your Facebook, Instagram, LinkedIn, and Twitter accounts public and easily accessible by everyone. Reach out to influencers who care about the cause of your organization. Emma Watson is a strong advocate for women’s empowerment. If you need help you can ask her for help.
Video Optimization
The future of marketing is video. Use strong video campaigns that touch the emotions. Videos are great direct marketing initiatives. Use them in your emails to double or improve your click-through and open rates, digital strategy for Amazon uses the same platform to boost sales.
Adding videos in landing pages increases conversion rates go up to 85%. Approximately 65% of people who watched nonprofit videos with strong and moving messages prompt them to make a donation.
Incorporating Email Marketing
One great way to get people to contribute to your cause is thru email marketing. Email marketing is an expensive means to attract prospective sponsors and donors. With the right email campaign, you can deliver a lot of information and reach many interested individuals, create your list, and engage contacts.
You can use MailChimp; they offer a 15% discount to nonprofit organizations.
The Retargeting
There are times when visitors wind up donating, while there are those who would just leave and abandon the page without leaving a gift. Using retargeting helps you convert visitors that bounced away so you can regain more.
For this purpose, nonprofit organizations can use Adroll to reach people who might be interested in your cause as you go to Facebook.
This will help expose the user to more information about your organization and the cause you are pursuing.
Use of PPC or Pay Per Click Marketing
PPC or pay-per-click advertising helps any nonprofit organization to direct targeted traffic to their website. It is often linked to first-tier search engines. The leading source for PPC for nonprofit organizations is Google Grants.
They can provide qualified users with as much as 10,000 dollars worth of complimentary advertisement credits through their platforms. This will enable your organization to obtain more exposure without spending exorbitant amounts of money.
Applying AI or Artificial Intelligence
AI-improved ad campaigns are helping organizations adapt to changes and foresee end-user behavior to these changes. Use artificial intelligence to personalize the end-user experience at your website, with the aid of some parameters to level up to the offers customers often get.
AI can help merge targeting strategies, analytics, and predictive end-user search to qualify your offers in ads for targeted use and markets.
Bottom Line on Strategic Planning For Small Nonprofits
Crafting Strategic Planning For Small Nonprofits can at first glance appear intimidating when considered as a whole, however once broken down into its fundamental parts and pieces, it can certainly go a very long way to help simplify the entire process. Creating a digital strategy for nonprofits can appear extremely complex for an organization that has yet to devote its energies and resources to creating full-scale campaigns.
Even though online fundraising platforms and avenues have made it a breeze to set up and get going, the scaling up does need a lot of well-organized, concerted, and 100% promoted digital campaigns that will require more effort and planning.
Fully supporting goals, encouraging engagement, continuously generating website traffic, tracking conversions – surely your digital tools and strategies can all gear you up for success and help your nonprofit organization to grow more with every brand new campaign that you will conduct.
Do not allow the budget to be your limit and hinder your potential to grow your nonprofit organization with cost-effective, smart, and the right digital marketing strategies possible.
