Sometimes companies spend one year after another just to find the right growth hacking idea that could boost the revenue of the company quicker. That one right growth hacking step taken in the organization may work hundreds or even thousands of times better than all the regular strategies and planning the company puts together.

However, generating growth hacking ideas is not the main challenge; producing the right idea at the right time is. With the implementation of the right growth hacking idea as well as optimized SEO content, a company can easily learn to work smarter rather than harder.

With the rise in popularity of growth-hacking idea applications, some growth-hacking and SEO myths need to be avoided at all costs. Otherwise, all your great ideas to increase the profit of your company might just be meaningless and ineffective.

Here is an excellent infographic shared in Slideshare by marketingmasala.com that explains the real idea of a Growth Hacking Funnel for a startup.

Now let’s find out in a detailed discussion below about the general mindset of growth hacking, its commons, and the SEO myths to be avoided in this century.

So let’s dive in.

The natural mindset of growth hacking

The idea of growth hacking isn’t confined to just one person who is known as a growth hacker in the company. It is created for the whole company and everyone should be involved in it. This is the kind of mindset that should be maintained as a tradition in every department of a company or even for startup companies that want to adapt to this mindset.

Many people confuse the idea of a growth-hacking mindset with marketing. Whereas both of them defy a certain different set of mindsets. And it is referred to as growth hacking, even when:

• An idea improves the efficiency of the overall team by at least two times
• A small CTA in emails or blogs increases site traffic or sales substantially
• Any small changes, such as changing the hosting service or Internet Service Provider (ISP), improve the overall revenue of the company
• Instant leads are acquired by the developers via other’s API
• The whole team gets encouraged to invent new ideas; reward the one who produces the maximum number of growth-hacking ideas

Growth hacking myths

Being first in the market is the key

Most people out there think, that if you introduce a new type of product or service in the market before anyone else, then you have the best chance of being successful with it. This is not true at all.

A similar concept to Facebook, UBER, and Dropbox was launched even before them, but none of them lasted and showed a constant decline in customers or users over the years. So being first in the market doesn’t always guarantee you permanent leadership in business and is not the secret key to success.

A great product means better business growth

Many believe having a great product would automatically make your business rocket high. The current giants in the business have this mindset. Whereas in reality in today’s time developing a good product having all the updated and latest features of other popular products isn’t that difficult to make.

But this doesn’t ensure improvement in business growth. With all the resources and data available, nowadays a good product can be developed and cloned just within a week not even in years or months. You can even buy a copied product similar to Facebook/Twitter even with better design and features within a few bucks. But those sites have almost zero user base so this proves a great product doesn’t always mean great success.

There must be a secret for instant business success

A larger chunk of people feel that there must be one magical secret that has turned the fate of companies like Facebook, Uber, and Twitter into gold dust overnight. This is never the case when anyone analyses it deeply.

Companies had to test and go through hundreds and thousands of growth hacking ideas before they could see the face of success. Almost 80% of those experiments fail flat on their faces. Even those 20% of successful A/B tests help the company’s growth by a smaller percentage.

But at the end of the year, even when those are combined, a small percentage of successful growth hacking tests put together can reflect enormous overall growth in the business.

Growth Can Be Hacked for Everything

Another very common misconception about growth hacking is that people often think there is a hack for everything. They think simply hire a skilled growth hacker and you are all set to get your business sky-high.

But the reality is far from this idea. You can’t just hack the growth, even for the simplest of things, as it doesn’t work that way. For a growth hacking plan to work, you are required to reach and accomplish a certain market fit and popularity first before your growth hacking strategy starts to show a positive result.

Being qualified is mandatory to become a growth hacker

Many people have the wrong idea that all growth hacker needs to be certified before they can crack the real code of hacking any growth ideas. This is not true either.

Let’s get one thing very clear: anyone with a specific set of minds can become a growth hacker, and they don’t need to hold any special growth-related certificates for it. And only a small percentage of marketers indeed have that kind of mindset. So it becomes essential for the company to identify this special quality in their marketer and appoint them accordingly to be in charge of generating growth hacking ideas.

Growth hacks can be cracked as a lone wolf

Sometimes there is a running idea among people that people can hack the growth of a company alone without the help of anyone else. This theory is nothing short of a false concept. For executing a successful campaign, working alone is never a good idea. You need to work with your teammates or business associates to be on the same page. This will improve your chance of converting your failure into a success story for your company.

A more practical example can be the idea produced by Spotify of integrating their songs into the Facebook news feed. This was done to compete against that time’s business leader, Pandora. They have slowly made a loyal user base grow through it to make them habituated to listening to Spotify. It was a calculative risk taken by them, which paid off in the end.

Acquiring new users is the sole objective of growth hacking

In a more common scenario, people tend to feel that the main purpose of growth hacking is to obtain new users. It is not only about that. It is also about improving the user experience.

Trying to focus on encouraging the existing users to use the free demo can also improve revenue several times in just 2–3 months. So even without trying too hard to gain more traffic to acquire more users, you will be able to boost your overall profit. And this can be possible even by improving the user experience by pushing them to try the free trials of your products or services.

Every customer is your customer

This is another very popular myth about growth hacking that refers to thinking everyone out there is their customer. Not everyone who interacts with you is interested in your product. This is very true when it comes to producing hacking ideas for business growth.

To have steady growth, first of all, as a small to medium-sized business, you need to identify your potential customers rather than consider everyone who communicates with you as your customer. And one great way to judge that is by creating the imaginative character of your ideal customer.

You will need to form a buyer persona by including its demographic information, interest, buying habits, salary range, job title, and other supporting relevant information to orchestrate the best nature of your potential customer in front of you. This is how you can design your best campaign: by understanding the real nature and buying habits of your potential customers.

SEO mistakes that harm your site ranking

The essentiality of optimized search engine optimization is a never-ending, ongoing process. It is something that you track and keep improving regularly. But sometimes we tend to make some rookie SEO mistakes, overlooking some of the usual ones very easily.

So what are those mistakes that are hurting our website’s ranking? Let’s find out:

• Low Quality and Duplicate Content
• Slower site loading speed
• Non-responsive or Mobile-optimized
• Not following an internal linking format
• Overlooking the alt/title tags and meta descriptions
• Using the erratic focus keyword
• Overuse and wrong search keywords
• Not SE-optimized for local search
• Irrelevant link building
• Not emphasizing user experience
• Keeping old and outdated content for too long
• Linking content to below-average sites
• Unfixed broken links
• Using too many similar CTA’s
• Not tracking the results at all

Common SEO myths to avoid

There is a plethora of information regarding search engine optimization and its development available online. Those reports and information are all waiting for your attention. Those things are termed SEO myths and, in most cases, provide vague information that is of no use when it comes to designing websites.

Many people simply believe those myths blindly and apply them to their websites, hoping they will improve the SEO of their site or content. But in reality, those SEO tips don’t have much impact on ranking those sites.

So what are some of those common SEO myths that need to be avoided for better SEO results? Let’s find out.

No SEO is required when you have good-quality content

Many people tend to think that high-quality content would just sell itself. And you do not need to make it SEO-friendly based on your site. Now, this is a myth that doesn’t have any valid proof to back it up.

Even though it is true that, compared to low-grade content, good quality and resourceful content sometimes play a big role in ranking the site higher in search engines, that is not the only thing responsible for it. It can be termed an exception when low-quality content with good SEO ranks better in the search engine.

But in reality, a site that ranks higher in the search engine always holds content that is highly useful and solid resource-wise. Those site’s content is also rich with nicely optimized images, headings with focus keywords, a moderate amount of external and internal linking, and much more.

More effectively, it has some really good and well-tuned on-page search engine optimization. Now, executing these things is not that tough to do. It only takes a few minutes more to correctly utilize the focus keyword or optimize the site content. This, in the long run, can prove beneficial for the ranking of the site.

With quality content, backlinks come naturally

Now another common myth of SEO refers to its backlinking grid. Many people think that the process of acquiring backlinks must be automatic and it should come naturally with every quality content.

But the truth is far from it. Many sites seem to follow this myth without even checking the background. Nobody knows how it got started, but when it comes to achieving backlinks, even in 2024, it is still a major factor that determines how well your site will rank and perform in the results of search engines.

Though Google has indeed made the whole process and the algorithm complicated, simply ranking via backlinks in 2024 has become harder than before. But quality backlinks still play a part in helping to rank a site better in search engines, even today.

Over time, the effectiveness of poor backlinks has diminished. Now focusing on attaining the highest-quality backlinks from the well-ranked site and producing quality content is a highly essential thing when it comes to improving the rank of the site in all the popular search engines.

SEO doesn’t provide measurable ROI as compared to paid ads

There is a popular myth that, as far as the ROI of a business site is concerned, SEO never provides any in terms of bringing enough return on investment. Now, this is not true at all. But the matter of fact is that thousands of companies still believe that SEO is a complete waste of time and money.

Though it is indeed not possible to find out why people tend to believe in this myth. But the truth here is that companies would rather spend thousands of dollars on paid ads than reform their SEO structure to improve site ranking.

Most people think the ROI from SEO isn’t calculable. And the truth is the ROI from SEO is quite measurable just like the paid ads. But the site owner doesn’t really realize the fact that they are missing out on a great opportunity to improve the ROI of their business putting the same effort for search engine optimization. Though the result might not come instantly but surely after a certain period of time you will start to see its positive effect. More importantly, after a while, it would be trackable just like all your paid ads.

The reason SEO takes a little bit longer time to show its ROI result is that through good search engine optimized content you earn slowly but throughout the year. On the other hand in case of paid ads, once any potential customer clicks on the ads through paid services like Adwords then your invested money is gone forever whether you make a sale or not.

Boost your business with the right SEO and growth hacking strategy

As you can see that there can be a lot of unrealistic and illogical myths in regards to growth hacking and SEO strategy making. So it becomes highly imperative that you don’t just believe anything that other so-called growth hackers and the SEO master claim over online. You need to make your own judgment of what would make sense in terms of utilizing the SEO and growth hacking tricks effectively.

And when it comes to understanding the best possible way to boost your business process then there can be no better way than using the right resources like reading the book like How I Create Growth Hacking Plans by Alladin Happy or join some exclusive online courses that actually discuss real validates its reason for growth hacking and SEO strategy. This would efficiently enable you to learn the real meaning and importance of growth hacking and effective search engine optimization of site and content.

Especially, if you are running an active e-commerce site or an online marketplace like DOKAN. Then optimizing your online store according to the search engine becomes really important. Moreover, you might need to apply a number of growth hacking ideas to boost your online business as well. So this is why identifying an authentic source of such information becomes an obvious necessity. Failing to evoke the right information may just halt your business growth for an indefinite period of time. And we wouldn’t want that now, would we?

What are the growth hacking and SEO myths that you always believed in? Let us know in the comment section below.