Why Do Supermarkets Find OSA a Challenge?

The global pandemic has left an imprint on our daily lives as working from home becomes an acceptable norm and entails a decline in the number of shopping trips to our trusted grocery outlets. Home working will probably lead to less commuting time and more investment in home printers. For the grocery supermarkets, the reduction in shopper frequency has increased the importance of on shelf availability (OSA) with brand owners and retail partners having a mutual interest in maximizing availability.

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