Depending upon which industry you are in and which study you are believing in, to acquire a new customer is anywhere from 5 to 25 percent more expensive than to retain the existing one. This information tells the whole story of how much it is important for you to focus on your hard earned existing customers.
Are you still on a doubt? Then you can go through this brief research executed by Frederick Reichheld of Bain & Company which reflects,
Increasing customer retention rates by 5% increases profits by 25% to 95%.
Turning your one time customer into loyal and repeat fans requires a context-rich conversation or distribution of relevant content between you and your first-time customer on an ongoing basis. But this ongoing conversation must be had by targeting the right audience otherwise your audience can feel irritated.
In this article, I will be showing you how to turn your one time customers into loyal repeat fans with the proper content distribution among your one time customers (the appropriate audience).
Make a database of your contacts using a CRM tool
When a customer buys something on your WooCommerce store, they automatically become a part of your content distribution plan which is the key point to retain him/her. At the time of their purchase, you can ask them for their email address. Don’t just ask for emails. You can also ask them how they found your WooCommerce store. This will allow you to know which promotion channel is working better for your store.
If you are already using a WooCommerce website, you can employ WP ERP CRM on your site to create the database of your customers so that you can look up them easily.
With the tool, you can sync your WooCommerce order data with your CRM System and a whole lot more thing.
Add tags and extra fields to filter your first-time customers
Mere customer name, email or the predefined fields may not serve your purpose in case you want to find your first-time customers from the list of contacts. To this end, you can add tags to your one time customers as “first-time customer” or “one-time customer” or things like that.
However, for other segmentation, you can add extra fields for your customers like which day they personally and usually spend as a holiday so as to avoid conflict when scheduling a meeting with them on those days.
Segment emails to make it personalized even more
While crafting mail for your recipients, you must keep in your mind that there’s no one size fits all solution. It’s imperative to personalize your emails for different types of customers you will encounter.
Composing only one message will not be enough to engage all of your customers. Which is why you need to break down your email lists in order to target contents to your customers as per their needs.
This is a much-needed thing to keep the conversion rate at the optimum level.
Target them with appropriate content using an automated email tool
Once you have segmented your customers, now it’s time to send them appropriate contents using an email automation platform like Email Campaign.
The key benefit of this platform is that you will be able to create emails swiftly using predetermined templates and themes which comes free of cost. While crafting the email, you can also see the preview so that you can get to know how your recipients will view your email.
Publish and distribute articles for your first-time customers
This is so much useful in terms of staying in touch with your first time customer’s mind. Customers of today’s world love to do online research before buying something.
So, write informative blog posts or publish review articles related to your niche and send the articles through email newsletters so that your first-time customers can feel that you care for their making informed decisions.
Retarget your one-time lost customers
Retargeting your one time customers or churned customers can give you a higher ROI than spending to attract new customers. With platforms like Facebook, Twitter or Google AdWords you can target the first-time customers with appropriate offers or coupons convincing to buy the products they are looking for.
Unfortunately, using these platforms requires a bit of coding knowledge which may feel uncomfortable for the people who lacks such knowledge.
Luckily, you can use WooCommerce Conversion Tracking as a free tool which will eliminate the need for coding know how to track your first-time customers using the above-mentioned platforms.
Turning your first-time customers into loyal raving fans requires building a sound and personalized relationship with your customers. But, any long-term-sound relationship cannot be developed overnight. It needs your cordial efforts on a regular basis.
If you can make sure to follow the aforementioned tips and tricks there is no reason that you won’t be able to turn your one-time customers into loyal repeat fans. Cheers. 🙂