In this digital age, the importance of the best WordPress CRM plugin cannot be overestimated. Today as complexities grow around handling internal management in a decentralized environment, businesses struggle to grapple attention and retain customers in the long term.
How you gather, manage, and use information will determine whether you win or lose
Bill Gates
CRMs are a necessity when you realize the amount that is spent on marketing products and services. If most businesses spend anywhere from 10%-40% or more (depending on the industry) of their sales revenue on advertising and marketing, they need to take equal steps to ensure sales efficiency. Because that is the only way to pay off the huge investments in marketing.
Automating sales is the new way to ensure this. One of the more remarkable facts is that retaining customers costs less than customer acquisition. Keeping your current customers satisfied is, therefore, a big deal.
…dissatisfied customers would tell between 7-10 people while a satisfied customer would recommend a company to 3-4 of their friends
PIMS
So, now if you’re looking for the best way to improve your business, there are few things that can give you more ROI than software. Customer relationship management (CRM) is the perfect place to invest because it ties together all of your various marketing channels to make sure you are always in front of your customers.
But before you are fully convinced about investing money in it, you should know why must you always utilize a best WordPress CRM plugin in your business. So get to learn all about that and more on how to make the most of the best WordPress CRM plugin in the following article today!
Why Use CRM on WordPress?
And when you use your CRM on WordPress, the benefit multiples because it’s open-source, extensible, and customizable. At the same time, WordPress is also a secured platform for any business. Aside from these WordPress CRMs are also:-
- Easy to maintain
- Have tons of integrations and themes availability
- Less costly than cloud-based solutions
- Have good scalability
- Contains advanced search and filtering capability
- Less difficult in terms of workflow support, performance, and licensing
Moreover, a CRM plugin for WordPress is a strategic and powerful tool that can be implemented at any stage of company growth. How an organization manages customer relationships and sales processes has a huge impact on overall success, and a solid CRM solution can significantly contribute to this.
Reasons For Utilizing a Best WordPress CRM Plugin
CRM is essentially customer management & sales-automation system. And today there are many out there. But do you know why should you implement the best WordPress CRM plugin for your business? Well, you can evaluate a CRM solution all you want but if you don’t know why a reliable and powerful CRM plugin should be used then you won’t be able to make the right choice for your business.
From our own experiences, we have come up with some features that make a best WordPress CRM plugin inevitable for any business to use if you have a customer-centric company. So let’s check them out:-
Seamless Contact Management & Lead Generation
The most important feature that you should be looking for in a CRM solution is that it allows you to handle your customers smoothly and consistently in an appropriate way.
Features like activity logging, customer status, and detailed customer profiles are extremely important in order for service agents to keep track of each customer.
Being able to group customers according to their psychographic profiles and interests is another feature that needs attention. This allows agents to serve clients with different tastes, backgrounds, and preferences.
Not just having customer profiles is enough. A good CRM would make the system automated and give reminders to salespeople about follow-ups, missed calls, and walk-ins.
Company Management
Managing a company with CRM is a two-way street. On one hand, it takes a lot of work and persistence to stay on top of the data and to be able to answer questions and explore new ways to grow and engage customers and connections. But on the other hand, CRM just offers so many opportunities that many companies would do well to use to their advantage.
When it comes to managing company’s success, CRM provides the resources needed for an effective and collaborative environment. Customers can interact with vendors, employees, and team members in one system, which saves time and resources.
Now in a complete CRM plugin to manage company and its resources more efficiently there is a separate feature for managing companies. It should allow handling multiple representatives simultaneously and allow creating company profiles. Going paperless and using a business process automation also means more time and money saved with less disorganization and limited data entry. This also means an improved relationship with each client.
Integrated Analytics & Activity Reports
A key function of CRM solutions is helping you analyze the data you enter, for example, monthly sales. Without being able to mine the existing data, it will be difficult to trace customer behavior trends and understand which actions should be taken to improve relationships.You should also be able to have the reports extracted in an organized manner and export them through the CRM as files.
The best CRM solutions enable the user to select campaigns, target consumer groups, define and apply treatment strategies, measure results across multiple channels (online and off-line) and build results back into the planning process for future campaigns – Honaman
A exemplary CRM solutions also empower businesses with decision-making tools, because it’s not enough to just collect data. You should be able to take critical long-term decisions on sales and marketing based on the data reports you get from the CRM.
Remote & Mobile Access
A CRM solution will not limit you to office use only because you will need to use it beyond the office and office hours. So you must be able to enter data from any location, like events, trade shows, partners’ premises, conferences, meetings, and tours, and client sites.
Your remote and outsourced workers who are also involved with the CRM functions will also require this functionality. Being portable and mobile allows your field sales personnel to get contact information whenever they want. They may also need to access sales collateral, data from the back-office system,s and organizational schedules in order to complete deals.
Integration with Social Media Platforms
CRM makes it easy to keep track of the social media activity of followers and clients. It also becomes hard to track all the potential leads that could be generated from the incoming comments and messages, and all the interests shown that could be turned into conversions.
If you are investing a lot of effort in making impactful social media posts, it becomes necessary to also keep track of the interactions happening between you and social media users through these posts. Information collected from social media also helps to know when, why, where, and how, a client was happy or dissatisfied with a product or service.
Knowledge of this and taking steps accordingly can make a big difference. It could land you anywhere from snapping a new deal, to a big contract with a new company. A repeat purchase, and even positive reviews and reputation.
Flexible Security & Access Permissions
As a businessman, one of the most difficult tasks can be understanding how to keep their company data safe. One of the best systems for protecting your company data in a CRM system that does not have security breaches or violations.
But nowadays, more and more security problems exist in software today. CRM systems for companies used to be an exception. Now, even CRM systems are subject to digital hacking. The four main factors that may cause unauthorized access include unprotected wireless connections, use of default passwords, using default network settings, and the cloud.
Some ways to help protect against these factors may be to not use default passwords or network settings, to change default passwords, to update software, and to disable unneeded services.
Now a good CRM system will keep all the data secure maintaning all the security standard and precaution required, It will also give role-based permissions. Admins and Managers should be able to select who to give access to very sensitive client-related and company information and who not to. This way the data stays protected by not letting unauthorised users access to company’s sensitive information.
Invoicing Functionality
A CRM will play a major role in your company’s operations if you are running a business that deals with clients or customers. The invoicing functionality on this system is one of its most important features.
The invoicing functionality on a CRM system is designed to track your company’s billing and payment transactions. It can be used for both the creation of invoices and the keeping of a record of them.
A feature-rich and well-equipped CRM system should also track the billing and invoicing status of each customer. This will keep your financial information organized, including billing and timeliness of payments.
Integration with Other Applications
Companies nowadays seek to incorporate new technologies into their business practices. One new area being explored by many organizations is CRM integration with other applications. Companies have been utilizing this technology for their benefit for years, but have been hesitant to implement it on a large scale. Businesses want to help their customers feel that they are a priority to them and also use customer data to better target marketing campaigns.
Moreover, many CRM software vendors offer integration with other software products and services, which can help streamline business processes and give a more holistic view of the customer.
So a good CRM plugin should be able to integrate with external applications. Integration with an organization’s existing ERP is crucial when you try to collect and maintain accurate customer information. This indeed help in the planning and in the streamlining process of the marketing and re-targeting campaigns
Direct Calling Options
CRM can be overwhelming. Luckily, there are options to use CRM in a more manageable way. Calling options in CRM means giving yourself the choice for better contact routing, increased productivity, increased efficiency, and enhanced customer service. Call your CRM provider to learn more about how to take advantage of CRM’s many benefits.
Finally, a good CRM system should also come with built-in calling features. This allows to make urgent calls to clients and companies, automate call center workflow, record calls, and calls reporting.
There is Essence of Best WordPress CRM Plugin in Every Business
The vitality of CRM is in reminding you about your follow-up calls and not neglecting the customer. It’s important you prevent misplacement of your client information and rescueing clients from the hassle of transferring through several departments back and forth. CRMs allow you to treat each client as special and as the only one. A good competitive CRM lets you deliver the absolutely perfect service, ensuring client satisfaction.
And one such CRM solution is WP ERP CRM. It comes with almost all the features, functionality and tool required that are discussed in this post today. And it is very much in the race of a best WordPress CRM plugin right now. So if you are in search of a realiable yet powerful solution that can take care of all your customer management drill with ease, then you can end your search at WP ERP CRM for good.
Having said that, most of the time, we all want to be able to manage customer relationships and engage more efficiently and competently with our clients and prospects. There are so many available CRM plugins for WordPress and they vary in function and cost, so it is important to know which one will work best for you.
