The more popular an online service for communicating gets, the more likely it is to be used to spread marketing content. From web pages to emails to search engines, to social networks, businesses are always jumping on every new opportunity to promote themselves online. And instant messaging is the most recent form of communication to be used in this way for marketing. That is why messenger marketing is so popular.
It was only a matter of time before businesses realized that apps like Facebook Messenger, WhatsApp, and Viber, which are becoming more and more popular, could help them reach more people. This is easier said than done. While the audience is quick to adapt to emerging online technologies, it always takes the business a while to figure out how to utilize them effectively.
One piece of technology that is promising to accelerate this process is the chatbot. According to recent data, almost 60% of all millennials and Gen Xers in the US alone have interacted with chatbots in some capacity, and this number will likely increase in the future. The kicker here is that chatbots often use services such as Facebook Messenger for communicating with consumers. Hence, the more you know about instant messaging services and chatbots, the better equipped you will be to use them together for marketing purposes.
To find out more about this topic, take a look at the overview we have prepared in the rest of this article.