Popular online communication services are often used for marketing. Businesses use web pages, emails, search engines, and social media platforms to promote themselves. Instant messaging is the latest marketing channel; hence, messenger marketing is popular.
Businesses are recognizing the potential of messaging apps like Facebook Messenger, WhatsApp, and Viber to reach more people. Utilizing these technologies effectively, however, is easier said than done. While users are quick to adapt, businesses often take time to figure out the best approach.
Chatbots can accelerate marketing. Over 50% of US millennials and Gen Xers have interacted with chatbots. Chatbots commonly use Facebook Messenger. Learn about instant messaging and chatbots to use them better for marketing.
To find out more about this topic, take a look at the overview we have prepared in the rest of this article.