The process of managing your customer has come a long way in the last few decades or so. In the late 80’s companies were more relied on using contact management software, that was mostly responsible for keeping and organizing the customer’s contact information. But it is not until the late 90’s that the CRM trends changed and they all focused on making the customer management to be automated.
So that is when we began to see path-breaking changes in the software that is able to manage customer relationships effectively. Once the CRM system started to go mobile, the more collaboration between companies commenced taking place since then.
Since then, CRM software has evolved and evolved only for the betterment of customer relationship management. But along with its evolution, the CRM trends have also grown each year. So are we aware of the current top CRM Trends and the challenges it faces? We will find that out in a brief yet effective point based discussion below.