New research from NewVoiceMedia shows that U.S. companies are losing $75 billion a year due to poor customer experience. To better understand your customers you need an automated customer management system. Hense you can provide great customer service that directly impacts your sales.
91% of US businesses with more than 10 employees now use CRM.
Different parts of an organization use CRM applications for individual reasons. Such as support team mostly use a CRM software to manage support ticket, whereas the tool helps the marketing team to record customers reaction to online campaigns.
Sales CRM provides you a central place to store all your customer information you need to reach them. So you can easily manage your clients from the very first point of contact all the way to the end of your sales funnel.
Keep reading to learn more about how a sales CRM can be beneficial for businesses like yours.
Importance of Customer Experience to The Organization
Businesses are now emphasizing customer experience more than product price and quality. It doesn’t mean the quality and price of the product aren’t important anymore. The thing is that great products can even fail if it is unable to satisfy customers’ needs.
On the other hand, making your customer’s life easier keeps you always one step ahead of the competitors. Also, ensure sustained growth for your business advancement.
Every contact we have with a customer influences whether or not they will come back. We have to be great every time or we’ll lose them.
Kevin Stritz
The previous history of people’s acts gives a better understanding of your target audience. Such as their previous buying habits, frequency patterns as well as background factors influencing their final decision. After analyzing these details, it becomes easier to predict their next steps or demand.
But gather information from different sources and then process them for further usages is time-consuming and expensive too. Sales CRM software minimizes all your hurdles giving you a one-stop solution for customer management. This helps the sales manager to generate more exciting products and service offers.
Top Benefits of Sales CRM for Small Business
Since customers are the greatest assets for the company. As a business owner, you must take good care of your customers. But bridge them with your brand is not an easy task. Getting all the information on a central hub definitely gets you a strong command over your potential buyers. Sales CRM thus makes this job easier for you!
Here are the main benefits of using Sales CRM for your small business:
1. Improved Customer Service
Having all the required information in one place makes it super easy to know your customers better. According to Software Advice, 74% of companies identified that CRM application gives them greater access to customer data.
Using CRM a salesperson gets quick access to all customer-related data. Such as order history, payment method, order process, feedback, and others. Relevant data helps understand your audiences’ preferences as well as forecast their future demand.
A good relationship with customers creates a loyal customer base. As a result, you will notice a significant boost in your business revenue with continuous growth.
2. All-in-one Communication
Sales reps lead the most hectic schedule shuffling between meeting people, making endless calls, traveling extensively, reporting, and others. Managers also face challenges in order to manage the sales team, allocate tasks, collect feedback, oversee the financial success of the department, etc.
To manage all these day-to-day activities in an organized way you must need a centralized system. Luckily, sales CRM acts as a great interaction tool between sales reps and their manager.
3. Centralize Sales Operations
Sales reps need to switch screens between communication channels over 1,000 times every day. This problem can be solved with a customer management tool. Sales CRM lets you integrate all the existing tools and communication channels on a single platform.
From here salesperson can easily get the most accurate and latest updates of a customer. Without switching between apps or browsers, they can connect with the customers and make them convinced to purchase. As a result, communication becomes much more effective both internally and externally.
4. Easy Collaboration: Better Remote Working
Collaborative teams are 5X higher-performing because they feel motivated towards a common goal. Sales CRM confirms smooth transactions between marketing and customer service.
It ensures easy team collaboration through discussion, file sharing, progress tracking, and monitoring. Even in this crisis of global pandemic, while most of the companies operate from home, sales CRM connects all the team members in an organized way. Effective team communication within the workflow makes final execution easier and faster.
5. Deep Customer Insight
Excel spreadsheet is not smart enough for data management and complex analysis. Rather CRMs give you actionable insights to make data-informed decisions. Since all the customer-related data is available in CRM, it helps salespeople to peruse the needs of customers and also forecast their problems. Therefore it maximizes your chance to create happier customers.
A high level of customer satisfaction also increases the revenue generated from customer referrals. Companies that use CRM software successfully have improved sales by 29%. Moreover, CRMs notifies salespeople exactly when they should communicate with a customer. For example, subscription renewal, service upgrade, product replacement, or offer new deals or coupons.
6. Powerful CRM Reports
CRM analytics enables sales reps to create an accurate sales report. And it requires only a few clicks to check sales status and inform others. A good CRM logs every opportunity with relevant information like deal size and expected close date. So, managers can analyze all the customer-related data to prevent any obstacles that may affect future sales revenue.
7. Streamline Sales Efficiency
An automated system collects every bit of customer information and connects them all on a common platform. In CRM processing orders and preparing quotes are also automated. This enables the sales team to minimize production costs and increase sales revenue.
Here salespersons can easily manage their calendars, tasks, prompts, alerts, and updates inside a CRM than any spreadsheets.
8. Pipeline Management
A sales pipeline plays a crucial role in business success. Vantage Point conducts a survey and found that 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month. This means there is huge room for improvement. That is the reason a large number of business owners integrate a CRM system into their companies.
CRM accelerates the entire sales cycle that helps you close effective deals from your sales pipeline. It enables sales reps for realistic work management to capture routes and manage leads.
9. Social Media Insights
To keep your profit margin always higher take good care of your customers’ needs. Nowadays social media becomes the most powerful way to reach your audience. Both online and offline businesses are using social media to market their brands. Sales CRM integrated with social media lets you directly connect with your leads right from the system.
A good social media CRM helps you collect data from different channels and analyze them. Later, it proceeds the data to the sales and marketing teams. So they can understand the customers better, which, in turn, will give a massive boost to the marketing and sales efforts.
10. Profitable Sales Strategy
Since people feel comfortable with a product or service while they get their desired benefits from it. Smart marketers should have the capability to understand their prospects’ minds. It leads them to design a powerful business structure that not only satisfies the consumers’ needs but also improves bottom-line profits.
Doing all these tasks manually requires a lot of time and effort. Fortunately, an automated sales CRM lets you manage all the customer-centric jobs right from a unified platform. That’s why a sales CRM is also known as a customer loyalty enhancement tool.
After understanding the main advantages of sales CRM for small businesses, now it’s time to get the right tool for your growing company.
Scale up the Sales of Your Small Business with WP ERP CRM
WP ERP CRM– a smart solution to treat your leads, subscribers & clients in a better way. Provides a simple way to build a deeper connection with your customers throughout the customer buying journey. You can use this tool to operate all your sales operations with great benefits.
Key features of WP ERP CRM:
- Get everything on your dashboard
- Manage all the contacts smartly
- Get a handy company management
- Schedule meetings
- Generate reports for analysis
Having all the basic features completely free, you can unlock the premium features as well for your growing business demands. It has 15+ premium extensions to customize your CRM environment and skyrocket your business.
WP ERP CRM is a module of the WP ERP plugin for your WordPress site that seamlessly works along with its other key modules HR Management, Project Manager, and Accounting. You can integrate the complete system to automate the workflow inside your business.
Boost Your Business Revenue with The Right Sales CRM Process
Operating a business has its challenges. From deciding the best coffee for your employees to selecting the right project management software to streamline the workflow- you have to wear many hats. All on top of that managing customer relationships is one of your major priorities. In this context, a CRM system can be a great help. This will dramatically improve your business and boost your profit.
What customer management strategies do you follow? Share your experience with us in the comment section below.
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