Contact Groups allow you to add new categories in the form of GROUPS so that you can clump your contacts under different lists. These lists/groups bring to you huge convenience and ease because you are able to send emails, SMS, or schedule calls and meetings with multiple people together who fall under the same relevancy and heading for you.
And you are able to do this from a single page!
For example, you want to schedule a meeting with all business partners with whom you have partnered in the past 6 months. Or you want to send a system update email to all your customers of your every product who have been using the product for the past 1 year.
Do this easily by creating groups!
The next section will show you How To Create Groups.